The AMA DISC Survey™

Developed by Robert A. Cooke, Ph.D by special request of the American Management Association (AMA).

AMA Disc

Based on William Marston's DISC framework, The AMA DISC Survey™ measures the four basic styles of behavior: Directing, Influencing, Supportive, and Contemplative.

Marston's model has been used for more than 40 years as a feedback process for individuals to understand their personal styles and the strengths and weaknesses within each. In this case, no style is inherently better or worse than the others and all styles can contribute to (and potentially detract from) individual and group effectiveness.

The AMA DISC Survey™ is unique in that it not only measures the strength of each style, but also separates out the productive and counterproductive aspects of each style. This allows for considerably more analysis, particularly in terms of development planning.

Unique Characteristics of the AMA DISC Survey™

  • Specifically assesses on-the-job behaviors (not general personality preferences)
  • Comprehensive feedback on both productive and counterproductive traits facilitates effective program planning
  • Get immediate results, including charts, graphs, and summaries
  • Be confident that results are accurate: The AMA DISC Survey™ meets American Psychological Association and American Educational Research Association standards for reliability and validity


The personal styles are relevant to programs focusing on:

  • personal development, time management, interpersonal relations, and emotional intelligence
  • team building, problem solving, and decision making
  • conflict management and organizational change

Interested in using the AMA DISC Survey?

Contact us for information on product pricing and/or consulting and coaching services. (Online ordering is not available.)