The AMA DISC Survey™

Developed by Robert A. Cooke, Ph.D by special request of the American Management Association (AMA).

AMA Disc

Based on William Marston's DISC framework, The AMA DISC Survey™ measures the four basic styles of behaviour: Directing, Influencing, Supportive, and Contemplative.

Marston's model has been used for more than 40 years as a feedback process for individuals to understand their personal styles and the strengths and weaknesses within each. In this case, no style is inherently better or worse than the others and all styles can contribute to (and potentially detract from) individual and group effectiveness.

The AMA DISC Survey™ is unique in that it not only measures the strength of each style, but also separates out the productive and counterproductive aspects of each style. This allows for considerably more analysis, particularly in terms of development planning.

Unique Characteristics of the AMA DISC Survey™

  • Specifically assesses on-the-job behaviours (not general personality preferences)
  • Comprehensive feedback on both productive and counterproductive traits facilitates effective programme planning
  • Get immediate results, including charts, graphs, and summaries
  • Be confident that results are accurate: The AMA DISC Survey™ meets American Psychological Association and American Educational Research Association standards for reliability and validity


The personal styles are relevant to programmes focusing on:

  • personal development, time management, interpersonal relations, and emotional intelligence
  • team-building, problem-solving, and decision-making
  • conflict management and organisational change

Interested in using the AMA DISC Survey?

The AMA DISC Survey requires accreditation before materials can be purchased. Contact us for information on product pricing and/or consulting and coaching services. (Online ordering is not available.)